Google on Tuesday announced that it has a new look for its familiar logo.
The company hasn't changed it beyond all recognition, however. The letters in Google's name are still in the same four colors, yellow, blue, red and green but the font has been updated to lose its serifs and evoke a cleaner, more modern style.
The new logo, according to Google is supposed to match its broad reach across multiple devices, rather than the desktop computers of old. The company has also updated many other of its symbols, including the small blue "g" that you often see as a thumbnail on its services. That is now a four color "g".
This is the fifth time that the company has changed its logo since it first launched in 1998. Google has also invented its own typeface called "Product Sans," as part of the redesign. Like the logo, it draws its inspiration from the text some of us may remember from old schoolbooks. The font and the logo have been designed to look polished and unique at any screen size.
You can see the old logo being wiped away and the new one being created at Google.com, the company's main search page. The new look comes just a few weeks after the company unveiled a new name -- Alphabet -- and a new holding company structure for the company.
From The Company's Blog Post:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device a desktop PC. These days, people interact with Google products across many different platforms, apps and devices sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car and yes, even a desktop!
Today we're introducing a new logo and identify family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you'll see, we've taken the Google logo and branding which were originally built for a single desktop browser page, and updated them of a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
Google's new look falls in line with other major tech rebrands we've seen in recent years, at least in terms of the font. Microsoft similarly went for a sans-serif, upright typeface when it rebranded 2012 after 25 years with its old logo. Yahoo similarly went super-clean for its new logo, though it did retain its quirky exclamation point.
Google's new design is mostly straight up-and-down as well, though it does have a self-consciously tilted "e" Symbologists, read into that what you will.
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